Guide to Social Media Marketing for Estate Agents in Spain

In the age of social media, knowing how to use it to your advantage is essential in improving your real estate marketing. Find out more about how should you be using it to your advantage, what its alorgithms are, how it works, and what your expectations should be. All information is from Property Portal Marketing.

How should you be using social media to your advantage?

Platforms like Instagram and Facebook are essentially brand awareness platforms; you can boost brand awareness and generate interest without necessarily generating direct leads. For information on direct leads and social media adverts, see here.

It is important to bear in mind that most users on social media aren't using it to find property, but given how many people use social media, you're still likely to get beneficial exposure that will improve your brand's visibility. Putting out good quality, unique content that appeals to both current and potential followers is important for building a good social media presence - which means not just posting properties, but also lifestyle content.

What are its alorgithms?

When you interact with content on social media, that data is recorded and analysed to push content you are likely to enjoy. Understanding how these algorithms work is important, so you can ensure your posts have the biggest reach possible.

How does it work?

Hashtags are a key part of algorithms, ensuring you are specifically targeting people who are most likely to be interested in your service. However, putting lots of hashtags at the bottom of posts is considered spam; work them through existing text in order to maximise your reach.Tagging others in your posts is another way to do this, meaning that your content will also be seen by followers of their page.

In terms of format, try and keep your posts uniform. Include links where you can on Facebook. It is also important to respond to comments and messages to appear personable to clients - people buy from people.

What should your expectations be?

It takes time to build up a good social media presence. You have to have a long-term, committed strategy in order to be successful. However, once your profile gains some traction, social media is a really effective tool for improving your brand reach.

For more information, click here to contact: PROPERTY PORTAL MARKETING